How much online research do you do before making a purchase? What do you check for? Do you follow any brands on social media? If so, why? (What's in it for you?) How effective for a brand is it to have an online presence?

Outdoors

Think about the daily routes you take to school, work, an internship, or to visit friends. What kind of out-of-home advertisements do you see? List the ones you can remember, and whether or not they are relevant to you. What is the value of using outdoor and transit advertising? When is it valuable and when should it not be used?

As seen on TV

Let's talk about television commercials. What are your feelings about TV ads? Do you skip them? Do you enjoy them? What are some of your favorite spots, and what makes you enjoy them? Describe the elements that you believe make a television ad successful.

Welcome to the magazine party

Do you read magazines? Which ones are your favorites? How do you get them? What are your thoughts on magazine advertising? Which are some of the most memorable magazine ads you can think of and what makes them memorable?

Extra! Extra!

In this highly digital world, what is the value of traditional newspaper advertising? Why would someone still choose to put out an ad in the classifieds section of the paper, or take out a full-page newspaper ad?

Digital Storytelling for Promotion and Advertising

Think of one of our favorite products or services (something you often use, or recommend to all your friends) and do some investigating on what kind of advertising and promotion they currently use to attract a target audience. What kind of interactive, digital storytelling means do they use?

Client side

As we get ready to wrap up our IMC project, I'd like you to step into the role of the client you chose to represent. Make a list of 5 questions you (as the client) would like to ask the "advertising agency" (you as the student) who is presenting a campaign proposal next week.

CAPTION THIS

As we discuss the creative process this week, let's get our creative wheels turning. As best as you can, caption this.

Career paths

If you were to enter the advertising world after college, where would you see yourself working? In-house? In an ad agency? A boutique or big agency? As an account executive, researcher art director, copywriter? Explain your choices.

SUPER BOWL Recap

The biggest day of the year for advertising has come and gone (marketers spend up to $5 million for 30 seconds of air time) and now it's your turn to share what you thought of it all. What were your favorite and least favorite spots and why?

Mountain Dew's PuppyMonkeyBaby

Golden Pizza

Although not an official Super Bowl sponsor, Pizza Hut is still celebrating the game's golden anniversary, with plans to deliver 50 gold-flaked pizzas on its busiest day of the year. What are your thoughts on the idea? Does it appeal to you? What do you think are the most effective Super Bowl commercials?

#Everydropcounts

For its Super Bowl ad, Colgate asks you to turn the water off when you brush. In the 30 second ad, you won't find any Colgate products being featured. Instead, the spot discusses a larger issue—the importance of saving water. How effective do you think an ad like this is? How do you think consumers will respond to it?

UNSKIPPABLE

Read the Ad Age article on Geico's Unskippable commercials and share your thoughts on what makes (or doesn't make) this campaign Ad Age's 2016 Campaign of the Year.