How much online research do you do before making a purchase? What do you check for? Do you follow any brands on social media? If so, why? (What's in it for you?) How effective for a brand is it to have an online presence?

Outdoors

Think about the daily routes you take to school, work, an internship, or to visit friends. What kind of out-of-home advertisements do you see? List the ones you can remember, and whether or not they are relevant to you. What is the value of using outdoor and transit advertising? When is it valuable and when should it not be used?