Think about the daily routes you take to school, work, an internship, or to visit friends. What kind of out-of-home advertisements do you see? List the ones you can remember, and whether or not they are relevant to you. What is the value of using outdoor and transit advertising? When is it valuable and when should it not be used?
I live right by South Howard, which is a strip of restaurants and bars. The only out-of-home advertisements I notice are trucks that have their logo or advertisements like Sweetwater Beer or other beer companies that are dropping off ice, beer, or liquor for the bars. There is a billboard right on South Howard that I drive by everyday. Currently one side is a lightning bolt for the Tampa Bay hockey team since they will be in the playoffs and it flashes LIGHTNING or something every so often. The other side of the billboard is for breast implants. I don't know the company name, but the doctor is really cute. I think it has its value, it's something to look at since most drivers or people are observant or known as ADD haha. On road trips, I definitely play the A-Z game so I am looking at any and all advertisements and I will occasionally learn or see something that appeals to me.
ReplyDeleteLiz DeGroot:
ReplyDeleteI see a lot of student advertisements posted all around campus. The campus is swamped with flyers and banners encouraging student to come to events, participate, and get involved at the university. I found that when I lived in London, the tube had advertisements everywhere and lined the inside and outside station. I often found myself bored, waiting for transport and feel that this was a very good way to capture the attention of myself and the public that was waiting around.
In Tampa I always see advertisements for drunk driving, lawyers and attorneys. They are usually on benches, or on the sidewalk. They are not relevant to me but their placement gives them value because they are on the road. There is a lot of value to transit advertising because it targets people on the go, going to work or stuck in traffic.
ReplyDeleteI specifically remember the ones on 275 advertising for the Straz shows that are happening soon because it's in a very convenient location. I would love to see the shows there one day when I can afford it. The value of using outdoor and transit advertising is that a lot of people see it because so many people spend a lot of time outdoors, whether for recreation or while commuting places. It's valuable when the message is clear, short, and simple. If it has a lot of words or is too complex, people won't get it as they drive by.
ReplyDeleteWhile traveling around the city of Tampa, I have noticed a lot of print ads posted on bus stops and sidewalk benches. Although the ads capture my attention, they have yet to leave an impression on me let alone persuade me to seek out their product or services. Most of the time, they are advertising law services regarded to car accidents, personal injury, etc. Therefore, these outdoor locations are ideal for this market. So for that reason it is valuable for companies to market outdoors when their services have to do with travel. For the larger picture, I think large scale outdoor advertisements are ideal for promoting recognizable brands and upcoming TV shows or movies. They capture the attention of viewers long enough for them to spread the word on their own.
ReplyDeleteEveryday when I first leave my apartment near South Howard I see the newly constructed billboard right behind McDittons. I know a lot of people who haven't noticed it still but I can't help but look at it every day. It popped up a few months ago with a Bud Light advertisement. The last I saw there was a Tampa Bay Lightning advertisement. Normally I think billboards are are a great way to advertise but it has to be put in the right place. On a street like South Howard where most people go to eat and let loose a billboard of that size bombards customers and can definitely be annoying, even if they are relevant to the people who see it. People are constantly using some type of transportation to get from place to place so by placing advertisements where people regularly commute will give viewers a constant reminder of a product/service.
ReplyDeleteI usually don't pay attention to ads on the road, and since I walk to school there is not much to see on my route. But there is one outdoor that I always see when I go to Orlando and that is the only one I can remember of, it is an Chick Fil a advertising. I think is a great way to call people's attention, specially in areas with traffic, when people get bored and start looking around to distract themselves. I think in places where there are a lot of ads kind of loose the purpose because is too much to see and people don't pay attention at it or don't absorb the message.
ReplyDeleteMonique Cordeiro
Being a club promoter, half of my job is putting up out-of-home ads, mostly posters and flyers. I also see bus benches, lawn signs, billboards, and trucks/vans. They are mostly for accident attorneys, and since I do not drive down here they are not relevant at all.
ReplyDeleteAs I don't (embarrassing as it may seem) own my own car or even drive unless I'm forced to, all of the out-of-home advertisements I see tend to be large and prominent ones that can catch my attention. Catch my attention, that is, seeing as I'm far less attentive as a passenger 99% of the time than I would be if I were driving. Said advertisements tend to consist of billboards for restaurants, insurance companies, and law offices (for example, if one gets into an accident). To me, these are relevant even if I do not currently have need for them. Right now, I don't have need for any insurance-related needs or legal services, but I may have need for them in the future.
ReplyDeleteThe value of outdoor and transit advertising, at least to me, is that no matter how many people fail to pay attention to the advertisements, there will be an equal number who do notice and remember the ads. I also believe it is most valuable when used on well-traveled routes or locations where people have no choice to but to pay attention. It should not be used, however, in locations where it would be pointless to put up such advertisements (near-deserted roads for one).
I always see billboards, bench signs, and small grass signs. I always see Morgan and Morgan, which is not relevant to me. But if I needed a lawyer they would be the firm I would get in contact with because they are the only ones I am familiar with in the area. I think its made for traffic and it gives you something to look at. Or in my case I am subconsciously seeing this sign everyday so now I am familiar with it.
ReplyDeleteI see advertisements everywhere I go. Around Tampa, I usually see a lot of billboards on my way to school, work and interning. There are also bus advertisements, bench advertisements and bus stop advertisements throughout my commute. Sometimes I even see the occasional sign spinners advertising outside their establishments. I personally do not like outdoor advertising. I think it has completely cluttered our country. It is valuable to get consumers attention, but overall I do not think they serve that great of a purpose other than looking ugly. I usually ignore the signs or billboards and continue on with my commute.
ReplyDeleteI honestly don't recall any out-of-home advertisements but one. Driving down Bayshore Blvd on my way to school I would see a banner on a fence for HIVE LLC. They focus on home theater set ups and installments. Since I'm a full-time students and part-time employee that banner wasn't exactly appealing. However, if I was in my career and owned a home, the AD would be more effective.
ReplyDeleteThe two kinds of outdoor advertising I see most are billboards and small signs people post at intersections. I remember seeing mostly ads for chiropractors and restaurants. The small signs posted at the intersections are mostly make money quick ads.
ReplyDeleteThe value of this outdoor advertising is that, while people are commuting, they are looking around at their environment. This is a good opportunity for advertisers to get their attention. It is valuable only if it is seen. It should not be used when it is distracting to drivers. And it is valuable when it is relevant to the commuters and easily seen.
When I worked over the summer I would travel to New Kensington, located in Pittsburgh, PA. Since I live in a more rural environment there weren't many out door advertising on my way to New Kensington. The one advertisement that I did always notice on the outskirts of New Kensington was a 'Thank A Veteran Ad' for the United States of America, Army branch. This ad had an impact on me everyday going too and from work. This had an effect on me personally thinking of all my family members that have served in the past. Also, this ad made me (a young male) think about joining this prestigious group that the ad proclaimed. Serving my country and making a difference in the world. Every single day I went to work Monday- Friday I would have these thoughts, thanks to this billboard.
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