Tuesday, March 15, 2016
Digital Storytelling for Promotion and Advertising
Think of one of our favorite products or services (something you often use, or recommend to all your friends) and do some investigating on what kind of advertising and promotion they currently use to attract a target audience. What kind of interactive, digital storytelling means do they use?
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Playstation is very active across social media. They regularly encourage their followers to ask questions and participate with their media. On Twitter, they have "@AskPlaystation" posted in their description to encourage their followers to ask them questions regarding their products. Along with posting pictures of their products on Instagram, they will also post event coverage and other behind-the-scenes type photos to keep their followers interested in their brand.
ReplyDelete-Savanna Blackerby
One of the things that I usually like is the sports brand "UnderArmour" and what they usually use is different ways to promote their product. What I really like is the basketball shoes and they use Stephen Curry, the NBA star basketball players to promote the product. They use the phrase "Light the Game up" or "I can do all things" so people relate the product to those ideas. Steph Curry himself also promotes the product on his social media and he always used the phrase "I can do all things" to promote the product. On his Instagram posts he usually posts the links for the webpage where the shoes or the apparel are so people can get to it quicker.
ReplyDeleteMy favorite product is EOS chap stick. There currently trying to push adds in women's and teen magazines. The company is trying to appeal to most women because chap stick is something that can easily appeal to people of all ages. The targeting of magazine adds also appeals to that specific demographic because young woman and older women like to read magazines. Also they have recently expanded to lotion and have added various different flavors. I know the branding of this product appeals to both me and mother. As promotions go I am not very sure if they offer a lot of promotions per say but the company does an excellent job of advertising.
ReplyDeleteI recommend to my friends a lot different products that Nike offers. Nike does a great job with their marketing and advertising by signing players from different sports to an endorsement contract. Recently Nike made headlines by signing Lebron James to a billion dollar lifetime deal. Nike's slogan, "Just Do It" is supposed to motivate people to get up and be active. To be positive in life and to get after it. Nike will create commercials using NFL players doing different drills in their gear and they will do the same thing with basketball players. Nike recently let go one of it's tennis stars this week. Maria Sharapova failed a drug test and Nike took the contract away from her. Nike has a contract with Alex Rodriguez who they show commercials on major networks during prime time and he was caught using steroids multiple times.
ReplyDeleteSkittles are a candy that I first saw in a super market before the big boom of social media, nowadays they actually stay ahead with their incredible social media skills, from commercials to their own website skittles tries to use everything to their advantage.
ReplyDeleteThey turned skittles.com into a social media portal, they have a youtube channel, they have commercials, they interact with people who comment be it good or bad comments, etc.
One food service I thoroughly enjoy is an upscale fast food place called PDQ. I tell everyone about it, especially when people are looking for somewhere to eat. The environment is very uplifting and fun. As well as the food is really great. They do a lot of interaction with social media, with the most being on twitter. So a lot of their advertising comes from social media, along with word of mouth. PDQ also does many promotions throughout the year. Right now is Saucesome March so you get a three-piece chicken tender meal for $5 everyday between the hours of 7-10. As well as a dollar mint Oreo shake on St. Patrick’s Day. One other thing is that their social media sites are used consistently and very interactive. Which is definitely one very good way to do advertising by word of mouth and such. Since they are interactive on there social media sites PDQ tells stories all the time as well. They use their customers to show how great PDQ is as well as the happiness it brings to people when they eat there.
ReplyDelete-Jules
My favorite brand changes often, just like my favorite song, movie, color, etc. It depends on the time that you ask me.
ReplyDeleteRight now, I am really focused on achieving my fitness goals and becoming more lean, so I would say that my favorite products are Quest Bars or Arctic Zero Ice Cream.
Quest' slogan is "What's your quest?" meaning that the nutrition bars can help meet a variety of fitness goals whether it is low carb, leaning out, adding more protein to your diet, etc. Quest emphasizes the fact that each bar has 20 grams of protein and only 4-7 grams of net carbs, for those following a low carb diet. They advertise different flavors of their bars: cookies and creme, chocolate chip, vanilla almond, mint chocolate chip, banana nut muffin, etc. and they provide recipes to how you can cook them into a clean eating desert, which is still low calorie and high in protein, but you feel like your eating a tasty treat.
Artic Zero is an ice cream that markets towards those trying to watch their weight, or meet certain fitness goals. They have different lines of ice cream, where the bars are 80 calories per ice cream bar, there are entire pints that are only 150 calories, while others are 300 calories for the entire pint. The ice cream is marketed as being high in protein, while being fat free, lactose free, GMO free, gluten free, low glycemic.
I think these products do well, because people want to feel like they can indulge, while still remain thin. People really buy into any fitness or 'low fat' product, because they want to feel like they are doing their part to remain thin, while not really doing anything.
Lululemon is a place I used to work I love their clothes and I am a very big fan of their clothes. They make people interact by holding free yoga classes and free run clubs. I love they way that they do that stuff. I am proud to be a part of the community. they know their target audience so they use that and make fitness classes because thats what we like to do.
ReplyDeleteMy favorite cosmetic brand is Too Faced Cosmetics, and they mostly stick to social media marketing. They often feature fans and beauty bloggers on their Instagram if you use #toofaced, which is mutually beneficial for both them and the Instagram makeup community.
ReplyDeleteI use and love OGX products for my hair. I first saw an add for this brand a few years back in a Cosmopolitan issue. The adds always show their beauty products in an elegant and beautiful matter. That is what attracted me to the product. The products website is earth colors, because it is organic. You can take a quiz and find out what shampoo works best for you. They do a lot of interacting on Twitter.
ReplyDeleteJaclyn
One of my favorite skin-care brand is Foreo. They are currently not active with traditional advertising, but with media. One of their best selling product is Lunar facial device. The brand is very active on Facebook with everyday's post, which mostly is from article of reliable source. On Instagram, it also creates its brand name's hashtag, which keeps their customer and audience see each other's post. The popular of their product can be seen on their number of hashtag, which make many customers' believe in their product's quality and trend.
ReplyDeleteMy favorite products change a lot, and I have favorites for all different types of products, but some have always been the same. For example, I've always liked Gatorade and Ticonderoga pencils, so I'll focus on those. Throughout most of my life so far, I've been an athlete of some kind. Gatorade has always appealed to that. Their ad campaigns focus on making you a 'winner,' accomplishment (usually in the form of admiration of professional athletes) and about going for your dreams. It's a message that really appeals to younger people and athletes who these are aimed at since Gatorade is a sports drink. Their social media campaign currently is focusing on how there are no second chances and you need to do it right the first time - with Gatorade. They also retweet athletes that use their product. As for Ticonderoga pencils, they've used various ad campaigns to address the classic and 'rewarding' experience of using their pencils. They portray themselves as the nation's first pencil, but also the 'original' choice - showing that they were the first ones in two different ways and therefore appealing to two different types of people. They also focus on the creative aspect of the pencil, referring in some campaigns to the pencil tip as the 'creator' and the eraser as the 'destroyer.' On social media, the company focuses on its quality calling its pencils the 'best.' They've also interacted with customers by retweeting things beneficial to the brand, including one user who attached weights to the pencil to see how much it could hold (it's much more than you'd expect). They also showcase the pencil museum and again the creative aspect of pencils.
ReplyDelete-Rebecca Turner