CHARACTERS

Who is one of your all-time favorite characters? Think back to your childhood, or your current life, whether from movies, books, or oral narratives told by someone. And makes this character so special  and memorable to you?

Career paths

If you were to enter the advertising world after college, where would you see yourself working? In-house? In an ad agency? A boutique or big agency? As an account executive, researcher art director, copywriter? Explain your choices.

Superbowl Storytelling

Did you watch the commercials during the SuperBowl? If you didn't, take a look at superbowlcommercials2016.org and select one brand you believe was the best at telling an interactive story to the public. Explain your reasoning.

SUPER BOWL Recap

The biggest day of the year for advertising has come and gone (marketers spend up to $5 million for 30 seconds of air time) and now it's your turn to share what you thought of it all. What were your favorite and least favorite spots and why?

Mountain Dew's PuppyMonkeyBaby

Personal Branding

As most of you are getting ready to graduate in a few short months, it is time to start thinking about your personal brand, especially when it comes to your online presence. Read this article and share your thoughts on what your profiles say about you. Do you think they will impact your career and job search? What should you do or not do when it comes to sharing your life online?

Interactive Narrative Brainstorming

As we start preparing for our first big project of the semester, take some time to brainstorm on potential means of storytelling - whether through a blog, social media (think beyond Facebook to Steller and Periscope instead), a video game, interactive film, or even VR. Think of what genre of story you would like to tell, and share below.

Golden Pizza

Although not an official Super Bowl sponsor, Pizza Hut is still celebrating the game's golden anniversary, with plans to deliver 50 gold-flaked pizzas on its busiest day of the year. What are your thoughts on the idea? Does it appeal to you? What do you think are the most effective Super Bowl commercials?