As we get ready to wrap up our IMC project, I'd like you to step into the role of the client you chose to represent. Make a list of 5 questions you (as the client) would like to ask the "advertising agency" (you as the student) who is presenting a campaign proposal next week.
1) How much this campaign is going to cost me?
ReplyDelete2) How long it will take until I can see results?
3) How can we measure the campaign's impact?
4) Why do you think this is going to be effective to my specific target audience?
5) Do you have any idea of how many people are going to be reached by this campaign?
Monique Luz
Liz DeGroot:
ReplyDelete1)How will this benefit my company both short term and long term?
2)How long until we should expect to see results?
3)Are the tactics similar to those of our competitors?
4)How will we know if the campaign has worked?
5)Do you think people will pay the higher prices for cosmetic products and look at us as more than just a grocery store?
1. How are you going to help me increase my business?
ReplyDelete2. What will be your approach/plan?
3. How are you going to help me improve my product's appeal?
4. How are you going to help expand my market?
5 How long will it take to see results?
1. what unique tools do you use to reach your target audience?
ReplyDelete2. what is the best way to deliver a campaign?
3.Why do you only advertise on social media and through beauty blogs?
4. Do you think you would reach more people if you paid for advertising?
5. How much experience do the people on your team have? How many are entry level?
1. What are the implementation tactics?
ReplyDelete2. How long do you plan to carry out this campaign?
3. What makes you think this will work best?
4. Adding to that, why did you decide on this method for a campaign?
5. Do you have any plans for if this campaign is unsuccessful?
1. How does your style match up with The Hyppo?
ReplyDelete2. How is this campaign different than what my competitors are doing?
3. Are you a fan of the Hyppo? Are you part of the target market?
4. How do you plan to keep up with the changing markets (both in advertising & my target audiences' changing needs)?
5. What advertising techniques can you use besides traditional print & digital marketing?
1. How are you going to hit our target demographics in this campaign?
ReplyDelete2. Why do you think you are the best advertising agency to promote our new menu?
3. What tools can you use to track the campaign's success?
4. Why do you want to use social media as our main platform for this campaign?
5. What sets you apart from other agencies?
1) How are we going to measure Zara's reputation after the campaign?
ReplyDelete2) How are we be sure that our target audience will be reached?
3) Isn't better for us to deny our involvement and just let our lawyer work?
4) Are we really going have to make those changes we are going to commit to?
5) What we should do towards ours competitors? Should we change any policy or implement something new?
Monique Luz
1. What inspired your creative idea?
ReplyDelete2. Why is the agency focusing on that specific target audience?
3. Is the agency prepared to take backlash from those who stand firm in their position against the company?
4. What companies has your agency helped with crisis management?
5. Why should we invest in your agency to handles Chipotle's outbreak issue?
1. What part of the Nation will these advertisements be placed?
ReplyDelete2. What are your goals for this advertising campaign?
3. Do you think there will be a pour over in common market, among none skiers?
4. Can this apparel be worn by both genders?
5. Do you have a reimbursement period? If so what is it?
Matt Curry
1. How do we know that these artists will agree to stream with us?
ReplyDelete2. What if the servers crash?
3. Can you filter out the "Twitch plays" requests that are vulgar?
4. If the event is being streamed, why do people even bother going?
5. Is there room to charge money on streams?
1. What are the estimated numbers are you hoping to reach as a goal on social media? Followers?
ReplyDelete2. Are there any obstacles that stand in the way of this thriving?
3. What makes this launch unique?
4. How can we get sponsored spots on social media per what the individual interests are?
5. After this 6-month campaign, what is next to make sure the Bud Light continues to interact with the consumers on social media?
Kelly Nehmen
1) What kind of negative outcomes could you foresee occurring from this campaign?
ReplyDelete2) Why do you think the lifestyle/emotional approach will work on our target audience?
3) Why did you choose a commercial as opposed to a print or social media ad?